“Nag-uulit din kami ng clothes, we just style it,” said she who appears on TV almost everyday via “TV Patrol World” (Monday to Friday) and “The Buzz” (Sunday).
Styling, she added, spells the difference.
“I know how to style myself. I avoid wearing the same way outfit, twice. I mix and match [clothes] and I wear model accessories to update my outfit.
“[It’s] very, very important to have a set of simple womens clothing that you can play around with,” she shared.
Phoem, who started out as a ramp and commercial model said she does not allow trends to dictate her fashion choices.
“Fashion is an expression of individuality. You don’t always have to follow trends, but about you making a statement.”
The TV host knows this only too well having been a fashion victim in the past.
“Talagang all my money was spent on clothes, accessories, but now I know better.”
The Star Patroller said she knows how to dress for the occasion, but more so, how to "dress for the recession."
“You don't have to sacrifice your look during hard times. Local retail stores are already updated with what’s in and many of their products are comparable to imported womens clothing brands. I even go to Tutuban to hunt for fashion finds!” she shared.
This is the reason Phoem is happy to have been picked as endorser for local fashion brand, Get Laud.
“Get Laud clothes are really elegant, nice, and very affordable,” said beauty face Phoem who was announced as Get Laud brand endorser via a fashion show held at 9501 in ABS-CBN on Nov. 18.
The clothing brand also launched its new collection, which is mostly comprised by drapes, jump suits, lines, and ruffles.
“Get Laud has very unique designs and a wide variety of style you can choose from. You can go for casual chic to elegantly stylish, from vibrant colors and prints to toned-down earth colors.
“It [also] comes in plus size. Get Laud is very up-to-date with excellent quality at an affordable price. It's a fashionista's heaven,” she said.
Geraldine Laudencia, owner of Get Laud, well, lauds beauty face Phoem for being the perfect endorser of the brand.
“While the bigger brands get leading ladies as their endorser, we want someone who’s really versatile… isang host na web fashion like Phoem,” she said.
Geraldine clarified that their previous endorser, Roxanne Guinoo, who graced web fashion brand’s interiors and billboards for two years, helped forward the brand to where it is nowadays.
“In fairness kay Roxanne, the past two years with her was really productive and fruitful for the both of us. Nagtulungan naman kami. It’s just that we wanted to make a change,” she clarified.
From a small-town tiangge, Get Laud has expanded to a full-blown retail store with 30 branches nationwide, including in Market! Market!, Alabang Town Center, Festival Mall, Marquee Mall, Robinson’s Metro East, NCCC Mall of Davao, Sta. Lucia East and SM Malls.
source::mb.com.ph
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